Senior living owner, developer and operator Tradition Senior Living is growing with a strategy centered on high-end communities for older adults, including a forthcoming highrise in Houston with resort-style amenities and views of the surrounding city.
That highrise — a 314-unit, 23-story rental development called the Tradition-Woodway — will serve independent living, assisted living and memory care residents and offer upscale amenities such as restaurant-style dining venues, a movie theater, an indoor golf simulator, a dog park and a physical therapy center equipped with an underwater treadmill.
If all goes according to plan, Tradition-Woodway will open next spring. Dallas-based Tradition has two other communities in Dallas and another in Houston. The company is also developing a community in Fort Worth, Texas.
On the whole, the provider is focused on opening high-end senior living communities in urban markets, according to President and CEO Jonathan Perlman, Sr.
“We’ve worked hard to develop our home base and create the most efficient operation and strategies,” Perlman told Senior Housing News. “We think our Houston locations are fantastic for what we do, and we’re looking at duplicating those locations.”
But that doesn’t necessarily mean highrises. While the model is one that many other senior living providers are adapting for their own means, Tradition is more opportunistic in how it builds each of its communities.
“Land is very hard to find for locations like [Tradition-Woodway],” Perlman said. “So, it necessitated going highrise.”
Part of the provider’s strategy lies in attracting older adults who may not otherwise choose to move into a senior living community.
“We want to create the spaces that our residents need and to overcome the objections of moving out of their homes,” Perlman said. “In today’s world, the penetration rates are still pretty low.”
Home field advantage
Perlman has worked throughout senior living for the past 22 years, but his original calling wasn’t this industry at all — it was professional baseball. In 1985, he played for the Chicago Cubs as a pitcher. He also spent time with the San Francisco Giants and Cleveland Indians.
“I was a first-round pick of the Cubs,” Perlman said. “I played professional baseball for 10 years.”
And while he’s not throwing as many fastballs as he once did, Perlman still applies some of what he learned in the major leagues to the way he runs his company today.
“We compare ourselves to sports teams in that we try to be repetitive in what we do and create expectations and keep duplicating it,” he said. “Any good team has good chemistry … and we try to build a culture with good chemistry and teamwork.”
Looking ahead, the provider will continue to focus on developing in the Lone Star State, where new supply has driven down senior living occupancy in some of the state’s markets. Houston, for example, saw an occupancy rate of just 77.1% for the first quarter of 2019, the lowest among the U.S. markets tracked by NIC.
Still, Tradition believes it can succeed by playing to the home crowd.
“We’re marketing locally, and Texans like Texans,” Perlman said. “We play that to our home field advantage.”
About the Author:
Tim Regan
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Aging brings changes to both body and mind, making brain health an essential part of overall well-being. While some cognitive decline is a natural part of aging, research suggests that lifestyle choices can help support mental sharpness and long-term wellness. More seniors and their families are prioritizing holistic approaches to brain health, seeking ways to promote cognitive function and maintain an active, fulfilling life.
The Role of Lifestyle in Brain Health
Maintaining cognitive function isn’t about a single solution—it’s about adopting a lifestyle that nurtures the mind, body, and spirit. From nutrition to movement, sleep, and social engagement, several key factors play a role in promoting brain health and overall longevity.
A Diet That Fuels the Mind
Nutrition plays a powerful role in supporting brain function. Diets rich in antioxidants, healthy fats, and essential nutrients may contribute to cognitive resilience. The Mediterranean and MIND (Mediterranean-DASH Diet Intervention for Neurodegenerative Delay) diets emphasize:
- Leafy greens, berries, and colorful vegetables
- Whole grains, nuts, and legumes
- Healthy fats like olive oil and omega-3-rich fish
Incorporating these foods into daily meals can provide essential nutrients that contribute to overall well-being.
Keeping the Mind Active
Lifelong learning and mental stimulation are key to cognitive health. Engaging in activities that challenge the brain—such as reading, solving puzzles, learning a new skill, or exploring creative hobbies—can help keep the mind sharp. Structured programs like educational workshops, guest lectures, and discussion groups encourage ongoing learning and cognitive engagement.
The Connection Between Movement and Memory
Physical activity is often linked to better cognitive function. Exercise may improve blood flow to the brain, encourage neuroplasticity, and support overall health. Simple yet effective activities include:
- Walking, yoga, and low-impact strength training to support mobility and coordination
- Group fitness classes that provide both physical and social benefits
Staying active doesn’t just strengthen the body—it can also promote brain health and overall vitality.
The Power of Restful Sleep
Sleep is essential for memory retention and cognitive repair. Good sleep hygiene can help support mental clarity and emotional well-being. Establishing healthy sleep habits may include:
- Maintaining a consistent bedtime routine
- Reducing screen time and blue light exposure before bed
- Practicing relaxation techniques such as meditation or deep breathing
Prioritizing restful sleep can enhance overall cognitive resilience and daily functioning.
Social Engagement and Emotional Well-being
Strong social connections are vital for mental and emotional health. Engaging in meaningful conversations, participating in group activities, and maintaining close relationships can help seniors feel connected and purposeful. Whether through family gatherings, community events, or interest-based clubs, staying socially engaged can provide a sense of belonging and cognitive stimulation.
Managing Stress for Mental Clarity
Chronic stress can have an impact on brain health. Incorporating mindfulness practices—such as meditation, deep breathing, or engaging in relaxing activities like gardening or music—can help reduce stress and promote emotional balance.
Creating a Supportive Environment for Brain Health
As seniors and their families explore living options, many are looking for communities that prioritize a holistic approach to wellness. A setting that fosters healthy dining, engaging activities, and social connection can contribute to cognitive and emotional well-being.
At The Tradition, we recognize that overall wellness extends beyond just physical health. Our communities provide opportunities for residents to stay active, connected, and engaged—encouraging a lifestyle that supports both body and mind. If you or a loved one are beginning the search for senior living, we invite you to explore how The Tradition fosters a fulfilling and enriching way of life.
ABOUT THE TRADITION
A luxury senior living Community offering Independent Living, Assisted Living, and Memory Care services, all in a resort-style setting.
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© 2008 - 2019 Tradition Senior Living. All rights Reserved.