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Who wouldn’t like to go to the Internet and watch a beloved grandparent talking about his or her life? “Generations Lest We Forget” is making such a thing possible by recording memories for posterity, securing facts about lives and generations that might otherwise be gone forever. World War II experiences; the Great Depression; the fashion, food and life details of every decade from the 1900s to the present are recounted on the Web through the eyes of those who were there.

 

It’s all the brain child of Scott Farber, founder and advertising executive of SFMedia (with clients the likes of Taylor Swift and The Beatles). While he’s long been serving a wide variety of talent, he has also harbored another life passion.

 

“For 20 years, I’ve been talking about the importance of taking down people’s stories,” said Farber. The desire began, he said, when he was a young anchorman in his 20s. As an interviewer, he realized how interesting people’s stories were – and that their families probably knew nothing about.

 

 

"For 20 years, I’ve been talking about the

importance of taking down people’s stories."

 

 

“I kept bumping into people with extraordinary family histories: a friend in Chicago whose parents were Holocaust survivors, another friend whose grandparents were slaves and whose son was in Johnny Carson’s band,” said Farber. He started craving information about people’s lives. Finally, he looked to his own family and videotaped his father.

 

Years later, Farber produced an award-winning documentary “Lest We Forget,” interviewing ten veterans of World War II. After his father passed away, he edited in part of his father’s earlier videotape. The documentary was such an overwhelming success that he decided to create the separate ongoing website, “Generations Lest We Forget.”

 

 

"When they are gone, their stories are gone."

 

 

Today, after having been in a closet for 12 years, his father’s videotape has been seen 1,600 times on the website by people around the world. He has now interviewed over 100 individuals, whose stories are entertaining their families, their friends and total strangers. Farber, who charges nothing for the service, hopes to reach 1,000 interviews by the end of the year.

 

His ultimate appeal hits the heart of the matter: “When they are gone, their stories are gone.”

 

SCOTT FARBER’S OWN FAMLY HISTORY

 

“My grandmother was brought to the U.S. in 1907 by her father when she was 13. They came from Europe, and he stayed with her for three years, giving her a chance at a better life. He then returned to his country and his family. Her brother joined her years later, and one sister we think died in the Holocaust. She met another sister finally in Israel. I will never have her particular memories on tape,” says Farber.

 

To reach “Generations Lest We Forget” online, go to www.generationslestweforget.com or www.veteranslestweforget.com

 

To reach Scott Farber, email scott@sfmediainc.com.

 

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